Analisis Motivasi Penggunaan Dompet Digital Dana pada Masyarakat di Daerah Istimewa Yogyakarta

Abstract

This study aims to determine the effect of perceived usefulness (PU), perceived ease of use (PEU), privacy and security (PS), and brand image to see the effects on behavioral intention (BI) and actual system use (ASU) on the use of OVO digital wallets in the community in the special area of Yogyakarta. This study uses a quantitative approach with the interval scale method. The number of samples in this study was 150 community respondents in the Special Region of Yogyakarta. The sampling method uses factor analysis techniques. The results of this study indicate that it has no significant effect, so the hypothesis is rejected. Variable testing using path analysis.