ANALISIS KELAYAKAN USAHA DAN STRATEGI PENGEMBANGAN AGROINDUSTRI KERIPIK UBI KAYU NUABOSI MERK “QURENA” PADA KELOMPOK PKK DESA RANDOTONDA KABUPATEN ENDE

Abstract

This study aims to analyze the feasibility of the Nuabosi cassava chips agroindustry with the “Qurena” brand and formulate a strategy for its development. The research was conducted at the Home Industry for Processing Nuabosi Cassava with the brand "Qurena", managed by the PKK Mobilization Team in Randotonda Village, Ende District. The number of employees is 30 people, including leaders and employees. This research is a population study. The analysis used R/C ratio, B/C ratio, ROI, and SWOT. The results of the analysis show that the Nuabosi cassava processing industry into “Qurena” brand chips is profitable and feasible because the R/C ratio is > 1, the B/C ratio value for each production cost is Rp. 100 then will get a profit of Rp. 78, the “Qurena” brand chips business is feasible. The ROI value obtained is 78%, this value can be interpreted that the amount of profit obtained compared to the investment (ROI) invested is good. Each capital of Rp. 100, obtained a profit of Rp. 78. Based on the SWOT analysis it was found that the appropriate development strategy is a progressive strategy that supports the growth of agro-industry businesses, and is in a rapid growth strategy. The Nuabosi cassava chips business with the “Qurena” brand is in a strong position and has the opportunity to be developed.