Analisis Potensi Dan Strategi Pengembangan Pariwisata di Kabupaten Ende

This study aims (1) to determine the strengths, weaknesses, opportunities and threats in the strategy of developing tourism potential as a tourist attraction in Pulau Ende District (2) to determine the strategy for developing tourism potential as a tourist attraction in Pulau Ende District. This study uses qualitative research methods. In order to achieve the objectives of this study, the authors use the SWOT analysis method. SWOT (Strengths, Weaknesses, Opportunities, Threats) is an analysis method of the internal factor analysis summary (IFAS), external factor analysis summary (IFAS) and the SWOT matrix. Based on the results of IFAS factor analysis and EFAS factor analysis, the following values were obtained: strengths (3.59), weaknesses (-1.85), opportunities (3.00), threats (-3.22) so that the coordinate points (1.74; -0.22) in quadrant II (Diversification Strategy), A verified strategy is a strategy that faces various threats, but this potential still has internal strength. The strategy that must be implemented is one that uses strength to take advantage of long-term opportunities by means of verified strategies. This indicates that tourism development in the Pulau Ende sub-district faces various threats from outside, although this score still has strength from an internal perspective. Specific strategies that can result from tourism development in Pulau Ende District are increasing the development of tourism strategies, improving around tourism sites, improving tourism promotion, improving and improving facilities and infrastructure for tourist attractions, improving the quality of human resources, and increasing collaboration with various sectors efforts to overcome the lack of budget shortage of funds.

The development of human resources for oil palm plantations has a strategic role considering the demand for palm oil derivative products continues to increase both domestically and abroad. Qualified human resources are needed to be able to meet the high demand, including competence, professionalism, skills, independence, knowledge and competitiveness. The aim of the research is to analyze internal and external factors and develop appropriate human resource development strategies. The analytical tools used are the IFAS Matrix (Internal Factors Analysis Summary), the EFAS Matrix (External Factors Analysis Summary), the IE Matrix (Internal External Matrix), the SWOT Matrix and the QSPM Matrix (Quantitative Strategic Planning Matrix). IE Matrix Analysis of the competency of PT KSL's employees is in quadrant V, namely in an average or moderate position, with a Hold and Maintain strategy. The chosen strategy for PT KSL's employee competency development is training and development with the aim of improving and developing employee competencies to improve company performance and profits. Analysis of the QSPM matrix yields a dominant value of TAS 7.712, namely utilizing training centers, utilizing government support, and always following oil palm business trends so that employees have good competence to increase company production and productivity.

Mangrove forests can be used directly or indirectly by communities/farmer groups around the coast. However, with the rampant forest destruction that occurs, the community or farmer groups need to be equipped with capacity building about the importance of the mangrove ecosystem and its impact on their livelihood. This study aims to identify the condition of mangrove forests in the research area and determine strategies for institutional development of forest farmer groups in coastal areas at the Production Forest Management Unit. The research method used is a qualitative method with interviews; while the analytical method used is the SWOT analysis. Based on the results of the analysis of the Internal Factor Analysis Summary (IFAS) with a strength factor value of 0.054 and a weakness value of 0.47. From the calculation of the internal environment score (IFAS) value, namely the strength factor minus the weakness factor, the value of x was obtained as the horizontal axis 0.054-0.047 = 0.007. Based on the External Factor Analysis Summary (EFAS) analysis results, the opportunity factor had a value of 0.054 with threats having a value of 0.047. The results showed that the external calculation score (EFAS), namely the opportunity factor (opportunities) reduced by the threat factor, obtained the Y value as the vertical. The identification of internal (IFAS) and external (EFAS) factors indicated that the position of institutional development of forest farmer groups in coastal areas was in quadrant one (I) or in an aggressive position that supports the SO development strategy (aggressive development strategy)

The consequence of tourist village is the community's psychology and environmental carrying capacity. Good strategy will be able to realize the welfare of the village community. The purpose of this study is to make a tourism development strategy in the Namu Village. Methods of data collection using sampling techniques through interviews and questionnaires with a total samples of 70 respondents. Characteristics of tourism conditions and potential are analyzed by supply-demand. While demand analysis is used to recognize the pattern of visitor demand. Both of these analyzes are used as reference materials for development strategies by strengths, weaknesses, opportunities, and threats SWOT analyzed. Furthermore, based on the Internal Factor Analysis Summary (IFAS), the beauty of Namu and the waterfall become the main attraction for tourist destination. On the other side the disadvantage is the unpreparedness of the Namu village community make them not enough in economically. External Factor Analysis Summary (EFAS), partisanship of the government enable for Namu to be developing in marine tourism. However the threats was come from outside investor which can reduce the role of the community to improve their economy. Based on the analysis of IFAS and EFAS, the Namu Village's tourism development strategy is to improve the quality of tourism objects, increasing the role of the government, looking for investors especially in the transportation sector, improve community capacity. For instance manufacture of fishery products, souvenirs, and culinary. Finally safeguard ecosystems through waste management

This study aims to analyze the development strategy of local-based tempeh products in MSMEs in Tanjung Tani Village, Prambon District, Nganjuk Regency. The focus of the research includes analyzing the internal and external conditions of the business and formulating strategies through the SWOT approach. The results showed that tempeh MSMEs have strengths in product quality and competitive prices, but face weaknesses in bookkeeping, digital marketing, and limited capital. Based on the Grand Strategy Matrix, MSMEs are in quadrant II, which indicates that development strategies need to be directed towards internal efficiency and adaptation to external challenges. Recommended strategies include utilizing local soybeans, improving HR skills, business legality, and product and packaging innovation. The analysis technique used in this research is descriptive qualitative analysis with the support of SWOT method, IFAS (Internal Factor Analysis Summary), EFAS (External Factor Analysis Summary), and Grand Strategy Matrix. Data were obtained through field observations, direct interviews with business actors, and distributing questionnaires to selected respondents. The IFAS and EFAS matrices were used to identify strengths, weaknesses, opportunities, and threats, which were then mapped in the Grand Strategy Matrix to determine the most appropriate development strategy direction for tempeh MSMEs in the study area.

The tourism sector in Indonesia has currently been designated as a leading sector for development and is being boosted as a source of foreign exchange. The rapid development in the tourism sector can be seen from the policy of 10 priority tourist destinations which are then reduced to 5 super priority tourist destinations. Priority destination development must use sustainable tourism development. Kelimutu Lake Tourism Object is a lake tourism object located in Koanara Village, Ende Regency. This study aims to analyze how sustainable tourism has been carried out in the Kelimutu National Park in Ende Regency, East Nusa Tenggara. The research method used is qualitative with the approach used based on literature studies by looking for theories that are relevant to the problems found. The results of research on sustainable tourism development strategies in Kelimutu National Park that must be carried out are maintaining the national personality and culture, protecting the ownership of local community assets, and preserving the environment.

Tight competition among hotels in Special Region of Yogyakarta requires each hotel to implement its best business strategy to guarantee their business goals as targeted. The hotels, therefore, needs to manage their strategy. Strategy management is a science that learn how to manage a company in a comprehensive and integrated way; it provides reasons what make some companies achieve their glorious time and some companies do not. This research aims to formulate Business Strategic Planning for Hotel Grand Keisha in order to win competition. This research employs analytical methodology of PESTLE (Politic, Economic, Social, Technology, Legal and Environment), SWOT (Strengths, Weakness, Opportunity, Threats) by using EFAS (External Factor Analysis Summary) matrix, IFAS (Internal Factor Analysis Summary) matrix, SWOT matrix, and Grand Strategy matrix. This is qualitative descriptive research. Data collection is conducted through observation, interviews, documentation, triangulation, and literature study. Quality and rating of this research is gained through Focused Group Discussion. This research shows that Hotel Grand Keisha obtains 2.56 of EFAS – 2.52 of IFAS and place Hotel Grand Keisha on Quadrant 1 with alternative strategies of market penetration, market development, and product development.
 Keywords: PESTLE Analysis, SWOT Analysis, SWOT Matrix, Grand Strategy Matrix

<p><em>Strategy of ecotourism development research in </em><em>Subak</em><em> </em><em>Pacekan</em><em> </em><em>Kedewatan</em><em> </em><em>Village</em><em> </em><em>Ubud</em><em> </em><em>, Gianyar is about how to develop about rice field with the natural view. </em><em>Subak </em><em>Pacekan</em><em> </em><em>is a agriculture irrigation in Ubud exspecialy in Kedewatan is have not function maximaly for tourism but actually the case is </em><em>subak</em><em> </em><em>has potential as a tourism development </em><em>subak</em><em> </em><em>has potential as a tourism development </em><em>subak</em><em> </em><em>increase</em><em> </em><em>subak</em><em> </em><em>has potential as a tourism destination of ecotourism. Ecotourism actually the case is </em><em>subak</em><em> </em><em>has potential as a tourism destination of ecotourism. Ecotourism activity. Viewing of the conditions like this, it’s need the tourism destination. Ecotourism activity can be do at </em><em>Subak</em><em> </em><em>Pacekan is morning walk and education about agriculture. So that rice field in Ubud Area no more transformation of land expecially in Kedewatan Village.</em></p><p><em>The problems in this research are (1) What a potential Subak Pacekan has to be a ecotourism destination in Kedewatan Village Ubud City? (2) How the strength, weakness, opportunity, and the threat to development Subak Pacekan Kedewatan Village Ubud City? (3) How the strategy of ecotourism development in Subak Pacekan Kedewatan Village Ubud City?</em></p><p><em>The problems are solving by two theory. There are planning theory and Development tourism area theory. There the data use some data from observation method, interview, and documentation with descriptive method to draw an inference. The kind of this research is mix method and SWOT analysis with the EFAS (External Factor Analysis Summary) and IFAS (Internal Factor Analysis Summary).</em></p><p><em>Subak Pacekan has natural potential and culture potential. Natural potential there are beautiful scene and irrigation system and culture potential is ceremony. From the potential can be get strength, weakness, opportunity, and threat to development Subak Pacekan as ecotourism. Strength, weakness, opportunity, and threat can be analysis with EFAS matrix (Eksternal Factor Analysis Summary) and IFAS matrix (Internal Factor Analysis Summary) until can get strategy of sustainable development. The Strategy are penetration marketing strategy and building character strategy.</em></p>

This research aims to identify effective marketing strategies to increase sales. Thus, leads to business existence and sustainability. This research is classified as field research with a descriptive qualitative approach and has selected 14 food vendors at Pantai Padang as a sample group using nonprobability sampling, namely snowball sampling. Previous research explores strategies to increase sales for various businesses, but there is a dearth of research focusing on marketing strategies tailored to traders operating within a specific environment. To address this gap, a SWOT analysis was conducted to assess the strengths, weaknesses, opportunities, and threats facing the merchants. This study uses IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) to assess the internal and external factors that influence the sustainability and performance of their businesses. The results of the IFAS analysis showed strong internal environmental conditions. The EFAS analysis shows that the traders are effectively capitalizing on opportunities while mitigating threats. In the Cartesian diagram, the SWOT analysis is in the first quadrant, known as the aggressive strategy quadrant, which is favorable for the business. The analysis performed will influence the long-term viability of the business, encompassing continuous operations, growth, strategic development to ensure business continuity, and expansion efforts, all of which contribute to the sustainability and ongoing existence of the business. Keywords: Marketing Strategy; MSMEs; SWOT; IFAS; EFAS

<p>This study aims to explore and develop the tourism potential of Gunungsari and Kedumulyo Villages in Pati Regency to enhance local welfare and address challenges related to poverty and inequality. By employing a SWOT analysis, the research identifies the strengths, weaknesses, opportunities, and threats associated with tourism development in these villages. The study adopts a mixed-methods approach, combining qualitative assessments of local conditions with quantitative evaluations through the Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS) matrices. The findings reveal that Gunungsari Village, with IFAS and EFAS scores of 3.75 and 3.64 respectively, exhibits a more effective tourism development strategy compared to Kedumulyo Village, which scores 3.42 for IFAS and 3.34 for EFAS. The results suggest that Gunungsari Village should pursue a Weakness-Opportunity (WO) Strategy, leveraging its strengths to overcome weaknesses and capitalize on opportunities. Conversely, Kedumulyo Village is recommended to adopt a Weakness-Threat (WT) Strategy to mitigate threats while addressing its weaknesses. These strategic recommendations are crucial for transforming these villages into developed or independent entities with sustainable tourism practices.</p>

Maladevis Beach in Paciran, Lamongan, holds unique potential through the Petik Laut tradition as a cultural tourism attraction. However, this potential has not been optimally managed due to the lack of a structured, community-centered development strategy. Therefore, this study aims to formulate a sustainable tourism development strategy at Maldives Beach by analyzing internal and external factors and integrating them within a Community-Based Tourism (CBT) framework. This research employed a qualitative approach with a case study design. Data collection was conducted through in-depth interviews, observations, and structured questionnaires with key informants consisting of community leaders, tourism managers, and local government representatives. The collected data were analyzed quantitatively using the Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS) matrices to map the strategic position.The study's key findings indicate that Maladevis Beach is in Quadrant I (Aggressive Growth Strategy) with a total IFAS score of 0.40 and an EFAS score of 0.80. This position confirms that internal strengths, dominated by the unique Petik Laut tradition, along with favorable external opportunities, significantly outweigh managerial weaknesses and existing threats. As a result, this study concluded that the most effective strategy was the implementation of a CBT model focused on community capacity building programs and the development of authentic tourism products. This model is recommended as a practical guide for transforming cultural potential into competitive and sustainable tourism destinations.

The issue of sustainable tourism development has now become a strategy that is widely applied in several countries. The sustainable aspect in question does not only look at the profit side but also the socio-cultural aspect. To be able to advance a tourist attraction, it is necessary to identify a Unique Selling Point (USP) so that it is more focused in every aspect of a sustainable tourism development strategy. Tegal Balong Village, Bimomartani, Ngemplak, Sleman is one of the villages in the Special Region of Yogyakarta which has extraordinary natural potential as a potential tourist attraction and other potentials. The problem faced by the village so far is the lack of a mechanism to determine the development of their tourism potential. The purpose of this service is to help Tegal Balong Village, Bimomartani, Ngemplak, Sleman find the identification of Unique Selling Point (USP) so that they are able to carry out their sustainable tourism development strategy. The implementation method is carried out by observation, field review, FGD, potential mapping, and proposed USP recommendations. As a result, there are several strengths and weaknesses of the village that should be addressed. Village potential is very abundant, especially natural potential, social entrepreneurship potential, cultural potential, and other potentials. USP recommendations can be used for the development of tourism packages and subsequent sustainable tourism development strategies.

The purpose of this study was to determine which strategy should be used by Garut MSMEs. The analysis method used is a descriptive qualitative analysis method using SWOT (Strengths, Weaknesses, Opportunities, Threats), IFAS (Internal Factor Analysis Summary), EFAS (External Factor Analysis Summary), and IE (Internal External). The results of this analysis examine the company's internal environment, namely strengths and opportunities, and the company's external environment, weaknesses and threats. The total value of the entire internal section in the IFAS matrix analysis and the external section in EFAS has points above average. When analyzing the SWOT matrix, the most points were obtained in the Weakness Opportunities (WO) approach. After analyzing using the Internal External (IE) matrix method, the results showed the position of Garut MSMES in column I, which indicates that it is in a strong or dominant position, and the external environment analysis is in a strong position. This position indicates that Zocha Graha Kriya MSMEs has aggressive growth. The approach that can be used is the Weakness Opportunities (WO) approach, which optimizes existing strengths and pays attention to market opportunities. This approach must be assisted by efforts to develop production efficiency (increase production efficiency), qualified human resources, technology integration, and building partnerships. Based on the SWOT, IFAS, EFAS, and IE analysis, Garut MSMEs has a strong position in the internal and external environment. The recommended strategy is WO (weakness opportunities), focusing on internal strengths and market opportunities. Efforts are needed to increase production efficiency, develop human resources, integrate technology, and form partnerships.

This study aims to: 1) To identify and inventory the distribution of religious sites in Banyuwangi Regency; 2) Developing religious tourism models in Banyuwangi Regency; 3) Determine the right development strategy for religious tourism in Banyuwangi Regency. The data obtained was validated by using triangulation of data, researchers, theory and methodology. While the data analysis technique uses qualitative data analysis techniques which include data collection, data reduction, data presentation, and drawing verification. And the SWOT analysis which includes the preparation of the IFAS (Internal Factor Analysis Summary) matrix and the EFAS (External Factor Analysis Summary) matrix which is followed by the preparation of the SWOT matrix. This research is very important to be carried out on the basis of analysis, namely: 1) Banyuwangi stores many religious sites that have the potential to be developed as a tourist attraction; 2) Many religious sites are damaged and not maintained and the history of the document is not documented; 3) Religious sites in Banyuwangi Regency starting from the classical Hindu-Buda period to the Islamic period; 4) The existence of the phenomenon of Indonesian people has a unique motivation to travel that is to package a tour in the form of religious travel. The results showed that Banyuwangi has many religious sites that have the potential to be developed into religious tourism objects, including: 1) the Lingga and Yoni relics in Jambewangi; 2) Alaspurwo; 3) Rowu Bayu Site; 4) Ompak Songo; 5) Aningpatih Site; 6) Kawitan Sites; 7) Goa Site at Alaspurwo; 8) Image Worship Site; 9) Goa Maria; 10) Tomb of Sayid Yusuf; 11) Tomb of Mbah Dowo; 12) Tombs of the Regent of Banyuwangi; 13) Konco Hoo Tong Bio; 14) Tomb of Jogopati Rempeg; 15) Sri Tanjung Well; 16) Mbah Kopek's Grave; 17) Giri Salaka Temple.

The marketing strategy of shoe products at PT. Bagoes Tjipta Karya was analyzed using the SWOT method with the IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) matrix approaches. This research aims to identify internal and external factors that affect the competitiveness of companies in the midst of increasingly fierce competition in the shoe industry. Data was collected through observation, interviews, and documentation studies, then analyzed by giving weight and rating to each factor. The results of the study show that the company's main strength lies in its business-friendly working principles, a simple bureaucratic system, and competitive production prices. Meanwhile, the weaknesses include less than optimal digital promotion and low quality of human resources. Externally, opportunities such as potential markets and high industrial growth must be taken advantage of, while threats such as local competition and fluctuations in raw material prices need to be addressed. Based on the analysis, the company is in a stable growth strategy position, with strategic recommendations such as increasing production capacity, improving digital promotion, and strengthening the marketing network. These findings make a practical contribution to the development of adaptive marketing strategies for the local shoe industry.