Abstract
The purpose of this research is to know the marketing channel of broiler and to know the level of marketing efficiency of broiler in Gunung Malela Regency, Simalungun. This research is conducted from May to June 2017. This research uses sampling method by way of method of disproportionate stratified random sampling. Thesample of this research was 29 sample which are independent farmers, plasma farmers, partner companies, wholesalers and small traders.Based on the result of the research, there are two pattern of marketing channel of broiler which broiler in the first channel started from independent farmers to big traders to small pedgang and on second channel started from plasma farmers to partner companies, big traders to small traders. The marketing margin of broiler chicken on channel I is bigger compared to marketing channel II which is Rp 6,075 / kg. Channel marketing channels on channel I more efficient that is 0.01% and 0.04%.
Highlights
Penelitian ini bertujuan untuk mengetahui saluran pemasaran ayam ras pedaging dan untuk mengetahui tingkat efisiensi pemasaran ayam ras pedaging di Kecamatan Gunung Malela Kabupaten Simalungun
This research is conducted from May to June 2017
two pattern of marketing channel of broiler which broiler in the first channel started from independent farmers to big traders
Summary
Tanjung Balai Pematang Siantar Tebing Tinggi Medan Binjai Padang Sidempuan Gunung Sitoli. Para peternak ayam potong di Kabupaten Simalungun Kecamatan Gunung Malela dilarang menjual hasil panen atau ayam potongnya kepada pihak luar selain perusahaan inti dengan harga yang sudah ditetapkan dalam kontrak sebelum kegiatan budidaya dilakukan perusahaan inti Hal ini menjadi masalah bagi perternak plasma karena mereka tidak memberitahukan berapa harga pasar dan hanya menerima harga dari perusahaan mitra. Berdasarkan latar belakang maka permasalahan yang akan di bahas dalam proposal penelitian ini adalah: Bagaimana saluran pemasaran dan share margin Ayam Ras Pedaging (Broiler) Di Kecamatan Gunung Malela Kabupaten Simalungun. Bagaimana tingkat Efisiensi pemasaran Ayam Ras Pedaging (Broiler) Di Kecamatan Gunung Malela Kabupaten Simalungun dilihat dari margin pemasaran, dan efisiensi pemasaran. Adapun tujuan penelitian yaitu: Untuk mengetahui saluran pemasaran Ayam Ras Pedaging (Broiler) Di Kecamatan Gunung Malela Kabupaten Simalungun. Untuk mengetahui tingkat efisiensi pemasaran Ayam Ras Pedaging (Broiler) Di Kecamatan Gunung Malela Kabupaten Simalungun dilihat dari margin pemasaran, dan efisiensi pemasaran.
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