Abstract
There is a gap between the growth of internet utilization for tourism industry in Indonesia and unfortunate situation where showed from the rank of Indonesia in tourism and travel competitiveness index. In order to solve this problem, this research was conducted with three objectives as follows: to know the characteristics (strength and weakness) of current Indonesia tourism official website by a comparison with other official tourism website; to analyze the visitor’s opinions about the current Indonesian tourism official website; and to develop the new content of Indonesia tourism official website including its information system. By using a qualitative descriptive analysis, it is found that the Indonesia official tourism website still has several weaknesses particularly on its content including languages variances, visa information, currency conversion, and direction or transportation, and also has several strengths particularly to display the diversity about Indonesia, through excellent photo gallery.
Highlights
Gayung bersambut, ternyata sesuai prediksi UNCTAD 2005, teknologi informasi dan industri pariwisata di era modern ini memang benar-benar
There is a gap between the growth of internet utilization for tourism industry in Indonesia and unfortunate situation where showed from the rank of Indonesia in tourism and travel competitiveness index
In order to solve this problem, this research was conducted with three objectives as follows: to know the characteristics of current Indonesia tourism official website by a comparison with other official tourism website; to analyze the visitor’s opinions about the current Indonesian tourism official website; and to develop the new content of Indonesia tourism official website including its information system
Summary
Tabel 1 komparasi ini memberikan gambaran posisi Indonesia terhadap sembilan negara lainnya, bahwa situs resmi pariwisata Indonesia masih memiliki beragam kekurangan, khususnya di informasi transportasi dan cuaca. Indonesia juga bisa melihat pada situs resmi pariwisata Malaysia, Singapura, dan Thailand yang memiliki kualitas lebih baik, khususnya pada variasi bahasa dan link untuk agen perjalanan. Tabel 2 Komparasi Situs Resmi Pariwisata Indonesia dengan Perancis, Amerika Serikat, Australia, dan Korea Selatan
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