Abstract
The purpose of this study was to determine the real impact of the covid019 pandemic on the income of coffee farmers and the strategies taken by coffee farmers in Baturetno Village, Dampit District, Malang Regency. The population in this study were 723 coffee farmers. The research sample was taken intentionally. The data analysis technique in this study is the analysis of the paired sample t-test difference test and descriptive analysis. The results showed that, based on the results of the different paired sample t-test, the following results were obtained: (1) there was a significant difference between income before the covid-19 pandemic and during the covid-19 pandemic. (2) The strategy taken by coffee farmers to maintain their business is to carry out promotions via online or digital platforms, process products before they are marketed, change business strategies, survive and continue agricultural activities as usual.
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