Abstract
The rapid growth of data accumulation has created conditions that are rich in data but lack information. Association rule is a technique for finding new information by looking for certain patterns or rules from a large amount of data that is expected to overcome these conditions. By utilizing the data name and selected prospective student study programs, it is expected to produce information about the selection of study programs for prospective new students through the Association rule technique. Student data categories are taken from data from the last 3 years. The information displayed in the form of rules, value of support and confidence of each category of study program taken.
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