Abstract
Connectivity is becoming a key element in the production and distribution of multimedia content to address audiences worldwide. The development and use of technologies traditionally optimized for specific media applications are steadily being replaced by technologies playing in the global consumer market domain and able to rapidly evolve. The plethora of devices now able to consume media content, and the freedom given to users in doing so is massive. Connected devices now include smart TVs, PCs, smartphones, tablets, car infotainment systems, smart speakers, as well as smart glasses, or head-mounted devices. The focus on media content is shifting from just linear to more interactive, social, even gaming-like, location-dependent, targeted, personalized and immersive.
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