An Overview of Theories of National Image

Abstract

As a country’s vital intangible asset, national image is the centerpiece and an essential expression of its soft power. Strengthening the research on theories of national image bears great theoretical and practical significance: the analysis of national image’s connotations, functions, effects and methods of construction will shed light on how to construct our national image, further improve the relevance and effectiveness of construction, give full play to national image’s influence, cohesion and powerful appeal, and eventually realize our national strategic intent.