An Overview of the Impact of Interdisciplinary Research Methods on the Development of Marketing

Abstract

Based on the interdisciplinary research approach, this paper discusses the impact of the interdisciplinary research approach on the development of marketing. In addition, because marketing can be regarded as a "complex system", the interdisciplinary approach has broad applicability in marketing. Therefore, this paper classifies various disciplines into five categories based on existing disciplinary classifications: formal sciences, natural sciences, social sciences, humanities and arts, and applied sciences. Then, marketing development under the influence of interdisciplinary research methods is summarized as "formal and natural sciences" and "social sciences, humanities and applied sciences". The interdisciplinary research of marketing through other disciplines enriches its theoretical foundation and provides practical guidance for real-life marketing activities.