Abstract
Given the current trend toward a more sustainable and environmentally-friendly economy, the overlap between entrepreneurship and sustainability has become a key research area. Part of this trend is the emergence of ecopreneurial businesses. These businesses are pioneers in using innovation to achieve sustainable growth by exploiting market opportunities. This article presents an overview of the concepts of ecopreneurship, eco-innovation, and the ecological sector. A rigorous review of the literature in this area is presented. The results of this review show the key values and principles that are central to this new stream of research and shed light on opportunities for further research. The primary conclusion is that there is a need for collective collaboration between ecopreneurs, consumers, and producers to achieve long-term sustainability.
Highlights
Concern for the environment and the preservation of natural resources has increased in recent years [1]
The concept of ecopreneurship is based on three pillars: innovation, caring for the environment, and long-term sustainability [8]
This article offers extensive analysis of the current state-of-the-art ecological entrepreneurship and presents an integrative framework. It describes the link between ecopreneurship as a new way to sustainably generate economic activity and the ecological sector as a system that complements ecopreneurship in the pursuit of environmental-friendliness
Summary
Concern for the environment and the preservation of natural resources has increased in recent years [1]. Firms should orient their business activity toward providing value across three dimensions: economic, social, and environmental [2,3,4]. The focus on these three dimensions is referred to as the triple bottom line. This article offers extensive analysis of the current state-of-the-art ecological entrepreneurship and presents an integrative framework It describes the link between ecopreneurship as a new way to sustainably generate economic activity and the ecological sector as a system that complements ecopreneurship in the pursuit of environmental-friendliness. We end the study by discussing implications, contributions, and ideas for further research
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