Abstract
The concept of Corporate Social Responsibility is a very broad one, encompassing the various dimensions of the business world. Social responsibility in marketing involves focusing efforts on stake holders who want to make a positive difference with their requirements. Social responsibility has a great impact in the performance of various organizations. The CSR strategies may vary in accordance with company nature(size), Type, Form of Industry. The CSR ambit is getting bigger and for upcoming years it would turn as a unique knowledge base for analysing and achieving sustainability goals as among various large economies. India is a country which has assured by mandating CSR through its legislative action. This study focus on companies CSR efforts from their practices to broad societal impacts, be explained by the Classical model, Stakeholder model, Sustainability model, Concentric Circle model, or by a combination of all four.
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