An opportunity to develop the skills of the students, "Marketing in Action" a collective meeting place

Abstract

Goals. Demonstrate the impact and benefit caused by the Mkt in Action institutional event, which is organized by the Business Development career, and which seeks the active participation of the student body. Involve the participation of students to demonstrate the strengths and areas of opportunity through the participation of expert speakers in the area, including the participation of alumn. Promote public relations of the student body of the business career with the business group of the region. Methodology. A quantitative approach to data collection and statistical analysis is used. Descriptive approach. Greater student participation is sought as an audience and as organizers; as well as demonstrate the result of public relations that generate the involvement of the business sector towards the event. Quantitative approach. Population of the Business Development Educational Program of 331 people; with a sample of 116 participants. Investigation. What is the impact and benefits generated by the Mkt in Action for the development of the students of the Educational Program? Contribution. Students carry out activities related to logistics, administration, design, audiovisual production, management of social networks and management of sponsors in order to generate strategic synergy with local companies.