Abstract
The growth performance of participation banks may not be interrupted after a certain threshold, but it is possible to develop strategies that are sustainable and consistent with market dynamics. Investigating the reasons for which customers prefer these institutions and what their expectations are and analyzing the data obtained from these researches are important for the development of consistent strategies. With an investigation throughout Turkey in general, the reasons why customers prefer participation banks can be identified in order to improve basis for policy implementation. As a step towards carrying out such a research, it is aimed to investigate the reasons for preferring participation banks in Kocaeli. In the study, necessary data were collected and analyzed with the help of quantitative and qualitative research methods. Firstly, in-depth interview method was used in qualitative research to obtain the necessary information from 12 customers working with participation banks in the long-term. Secondly, the questionnaire method was used to collect information from a wider customer sample regarding the factors that are important for working with the participation banks. 407 healthy questionnaires were analyzed and interpreted and 5 main factors such as religious factors, service quality variables, social environment impact, financial variables and marketing mix variables were found to be effective in participation bank preference. The findings of this study, which is an exploratory research feature, give compatible results with the literature and it is thought that it will guide future studies.Keywords: Islamic Economy, Participation banking, Islamic banking, participation bank, customer preferences
Published Version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call