Abstract
This study uses Herzberg's Two‐Factor Theory, Vroom ‘s Expectancy Theory, and London's Theory of Career Motivation as the theoretical framework for analyzing employee motivation. Radio personalities within the state of Indiana were mailed questionnaires and interviewed by phone to respond to questions regarding job satisfaction and dissatisfaction. The results showed that small‐market radio personalities felt the work itself, advancement, recognition, and feedback from co‐workers and supervisors served as satisfiers while compensation and job security served as dissatisfiers. The study also found that small market radio personalities had career insight from a moderate to a large extent and career resilience from a moderate to a very large extent.
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