The Effects of Internal Marketing and Career Motivation for the PROTECTION of Dermatology Hospital Workers on Job Satisfaction and Organizational Commitment

Abstract

Purpose: The purpose of this study is to provide implications for efficient manpower management and suc-cessful organizational performance by identifying the influential factors that internal marketing and career mo-tivation have on job satisfaction and organizational commitment for medical skincare workers Method: This study used the SPSS 22.0 program as an empirical method of analyzing 350 copies of an online survey conducted among medical skincare workers in 17 cities and provinces nationwide and performed multi-ple regression analysis to examine the effects of internal marketing and career motivation on job satisfaction and organizational commitment. Results: As a result of this study, the hypothesis 1, internal marketing will affect job satisfaction, showed that internal communication has a significant positive(+) effect on intrinsic satisfaction and management support, internal communication, and compensation systems have a significant positive(+) effect on extrinsic satisfaction. In the hypothesis 2, career motivation will affect job satisfaction, it was found that career insight, career resili-ence, and career identity have a significant positive(+) effect on intrinsic satisfaction while career resilience and career identity have a significant positive(+) effect on extrinsic satisfaction.Similarly,in hypothesis 3, job satis-faction will affect organizational commitment, intrinsic satisfaction and extrinsic satisfaction were found to have a significant positive(+) effect on organizational commitment. Conclusion: Identifying and presenting internal marketing factors to achieve career goals and satisfy workers through this studyiscrucial for organizational performance.Therefore, it is deemed necessary to provide oppor-tunities for career development activities through smooth communication between management and workers, education, training, and compensation policiesto protect the work of medical skincare workers by creating a work environment that satisfies and encourages them to actively concentrate on their work even in unfavorable situations.