An Investigation of A White Noise-based App for Improving Sleep Quality

Abstract

‘Sleeell’ (sleep well) is an application designed to solve users' sleep problems. Our goal is to help users solve the problem of difficulty falling asleep and help users develop the habit of going to bed early. We plan to focus on the difficulty of falling asleep among female college students. (Software emphasizes the benefits of different types of white noise and offers unique sleep aid recommendations.) Our market research was mainly conducted at the University of Nottingham Ningbo in Ningbo, Zhejiang Province, China, and we found that more than 60% of our target users were willing to try our application.Our business model is to charge by subscribing to the app. Users can choose to subscribe to the app to unlock all advanced features. We believe our app has great potential, as our survey found that more than 70% of female college students have difficulty falling asleep and would like to solve it. And our app is different from the normal sleep-related apps on the market. Our app also focuses on cultivating early bedtime habits.