Abstract
When clothes are taken on a summer holiday in a hot climate, their performance properties may become particularly important. The purpose of this research was to determine women's fibre preferences for holiday clothes and to discover the perceptions underlying those preferences. Results showed a strong preference for cotton and an extreme dislike of nylon. There was a tendency to regard all man‐made fibres with disfavour, with perceptions founded primarily on past unfavourable experiences of nylon only.
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