Abstract
The main aim and objective of this study is to understand the effectiveness of MALL during Covid-19 in the Pakistani context through the insights gathered from the views of EFL learners at the higher education level. The theoretical framework employed in the research is the Technology Acceptance Model (TAM) proposed by Davis (1986). The framework employed in the study is of TAM; its two factors were mainly focused, which are perceived usefulness (PU) and perceived ease of use (PEOU). The purpose of this model in the paper is to understand the behavior and attitude of the learners towards mobile technology. This research is mixed in its nature as it encompasses both qualitative and quantitative research designs. The data have been gathered from fifty students of the undergraduate and postgraduate level of English Department at the Women University Multan. The results of the study have revealed that the factors of PEOU and PU have been found to be working in this study as the learners’ views about the smartphones indicate it.
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