Abstract
In present study a production-reliability model is explored, in which the demand is taken as function of advertising frequency and selling price. The production is taken instantaneous with infinite rate of production and order level dependent production cost. The non-instantaneous deteriorating items are stored at a holding cost, which is the direct function of production cost. The system offers a delay period for their customers to hike the demand rate. The optimal values of total cost function, in which order level, set-up cost, advertisement frequency and process reliability factor are the treated as decision variables. The optimality of the model is presented by graphical description with suitable sensitivity analysis.
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