Abstract
With the development of ICT, e-business have brought consumers opportunities to choose a wider range of products to purchase. However, these opportunities made it difficult for them to make a choice. Under this circumstance, product recommendation systems have arisen, helping consumers with purchase decision. In this paper, an intelligent matching system is proposed to connect small business/manufactures with celebrities. Previous matching/recommendation systems using narrowing approach based on limited information or using widening approach based on users’ information. But these approaches have many restricts. The proposed matching system produces suitable celebrity candidate set to advertise target product of small business/manufactures based on relationship graph which can compare the similarity of each celebrity.
Highlights
There are various recommendation systems for matching products between celebrities to increasing promotion effects exist
This paper proposes the new method to improve promotion effect through advertising by suitable matched celebrities for the given product with using star relationship graph
The proposed method collets the information of the celebrities automatically on the web, and generating the star relationship graph as the relationship/similarity of each celebrities using KNN distance with hierarchical random graph model
Summary
There are various recommendation systems for matching products between celebrities to increasing promotion effects exist. The goal of these systems is increasing sales volume by the selecting suitable celebrities as an advertisement model. The existing systems did not work effectively, because its matching methodologies have simple approaches and using few features to matching the target product with celebrities. This paper proposes the new method to improve promotion effect through advertising by suitable matched celebrities for the given product with using star relationship graph. The proposed method collets the information of the celebrities automatically on the web, and generating the star relationship graph as the relationship/similarity of each celebrities using KNN distance with hierarchical random graph model
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