Abstract
Over the past few years, the internet and omni-channel domains have created a new economy that is growing rapidly and shifting the way in which businesses operate due to the influence of technological advancements and innovations. Now customers are embracing technology more than ever, user experience is becoming a crucial factor of the customer journey and remaining competitive in any industry is becoming increasingly difficult due to this. These changes have forced many businesses to rethink their presence, whether this is physically or digitally. In order to gain an understanding of how this should be approached, this paper focuses on demonstrating a critical understanding of innovation theories and concepts, which are utilised to enhance value for business. As well as this, web-based technologies and User Experience (UX) principles will be outlined and applied in order to create an online presence for a prototype supermarket, which will be then be reflected upon against PESTLE factors. From this, an innovative strategy will be formulated and evaluated for a new technology-based product/venture.
Highlights
Applying User Experience (UX) DesignIt has been highlighted that innovation is the process in which organisations develop ideas into new and or improved products, user experiences, services, or processes [1]
Organisations in any sector can gain a competitive advantage over each other and limit market growth. This can be seen in various examples, such as Nokia, which was once the brand most associated with mobile phones but ended up being merged out of existence in the mobile phone business [3]
UX is vital to these web-based technologies, products, and services as it is crucial to create an engaging, efficient, intuitive, and accessible experience for any user, which is often known as user-centred design (UCD) [13]
Summary
It has been highlighted that innovation is the process in which organisations develop ideas into new and or improved products, user experiences, services, or processes [1]. Netflix created its own new business model by disrupting and expanding its operations online by streaming content that could be watched anywhere at any time. This form of innovation, and Netflix in particular, has been referred to as ‘Creative Disruption’, as it overthrew disc and rental industries in its making [11]. New jobs and roles will arise due to the processes in which selling online poses When it comes to the prototype supermarket innovating, it is apparent that the most beneficial type of innovation to invest in would be incremental innovation. As the market is already extremely saturated, it can take slow steps in order to keep up with the competition and hold its market position
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