An innovation ecosystem for for-profit medical services at a university medical centre: research and sustainable development

Varvara Altunina,Liubov Shcherbinina,Natalia Lukyanova,G Roos

doi:10.1051/e3sconf/202129103001

Varvara Altunina, Liubov Shcherbinina + Show 2 more

Open Access

https://doi.org/10.1051/e3sconf/202129103001

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Abstract

This article presents the results of research and development of an innovation ecosystem for for-profit medical services provided to residents of the Kaliningrad region at the medical centre of the Immanuel Kant Baltic Federal University. These services contribute to the sustainable development of regional healthcare in line with the current green growth trends. A universal model of an ecosystem for providing medical services to residents of a region is proposed, along with a model for a platform ecosystem of a university medical centre. The desk and field marketing research enabled the first stage of ecosystem creation – the formation of the value proposition, which is the provision of “complex case” medical services. This approach to medical care will preserve regional human resources and encourage residents to pay more attention to their health, the environment, and natural resources. Another positive result will be harmonising the environmental needs of society with global trends in sustainability and green growth.

Highlights

The sustainable development of regional economic sectors in line with the global trends of green growth contributes to the sustainable development of the territory
The desk study of demand for services provided by the IKBFU MC analysed statistics on regional incidence and visits to doctors specialising in the centre's priority areas
Creating an innovation ecosystem for a commercial university medical centre will contribute to sustainable regional development based on a green growth model

Summary

Introduction

The sustainable development of regional economic sectors in line with the global trends of green growth contributes to the sustainable development of the territory. The 2030 UN Agenda for Sustainable Development, which was adopted in 2015, its third goal "Good health and well-being" [1], names sustainable development of regional healthcare a pressing challenge. Responding to it requires joint efforts from public authorities, the business community, and other stakeholders, and their success will depend on many factors: integration processes, the introduction of advanced medical technologies and practices, the format of the health services, recruitment of specialists from outside the region and country, etc.

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Conclusion