An innovating business model for the higher education sector: A platform-based approach to university career services

Abstract

With a changing landscape of higher education institutions (HEIs), the authors explore the concepts of a platform business model in the context of university career services. Through an inductive, multiyear case study of an HEI, this study analyzes how university career services can innovate and transform by operating as a platform. This exploratory research bridges the gap between HEIs and business by applying a well-developed theoretical framework for platform business models to HEIs.