Abstract
The present paper seeks to build a bridge between the export marketing and organizational behavior areas by attempting to examine the role of organizational culture in a firm's export intention. The study examines the four dimensions of organizational culture; market, adhocracy, hierarchy, and clan cultures. The results indicate that clan culture decreases and adhocracy culture increases the firm's probability of exporting. No significant relationship was found between market and hierarchy cultures and export intention.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.