Abstract
Many studies on mission statements have applied one of three perspectives, those of components, stakeholders, and objectives, in their content analysis studies. This current study analyzed the mission statements of Saudi business schools by using the three perspectives together. Data were collected from 22 Saudi business schools’ mission statements. The results show that Saudi business schools’ mission statements are not well formulated, given that the majority of mission statements' objectives are totally absent, and the components and stakeholders are moderately mentioned in the studied missions. Drawing upon the three aforementioned perspectives, the results of this study provide business schools with valuable guidance to formulate accurate and effective mission statements.
Highlights
Contemporary companies perform strategic planning and formulate mission statements which are implicitly suggested (Bart, Bontis, & Taggar 2001).Such a mission statement should reflect the originality of the business and its purpose (David, 1989; Drucker, 1973).The mission statement is an essential part of strategic and operational management for all business types: public, private, for-profit, nonprofit, small, medium, large, and multinational companies and all education institutions (William & Kofli, 2012)
The analysis showed that the least important components in the analyzed mission statements are geographic scope (6, 27%), value/philosophy (4,18%), and employees (4, 18%)
The majority of mission statements' objectives are totally absent, and the components and stakeholders are only moderately mentioned in the studied missions
Summary
Contemporary companies perform strategic planning and formulate mission statements which are implicitly suggested (Bart, Bontis, & Taggar 2001).Such a mission statement should reflect the originality of the business and its purpose (David, 1989; Drucker, 1973).The mission statement is an essential part of strategic and operational management for all business types: public, private, for-profit, nonprofit, small, medium, large, and multinational companies and all education institutions (William & Kofli, 2012). Studies have shown that a mission statement should have a clearly defined structure with accurate and understandable components (David, 2003). These components were presented for the first time in the study by David & Pearce (1987). Despite the importance of the mission statement as mentioned above, its content, and the role that it plays in the survival and success of all types of organizations, research investigating its content has been conducted in developed countries, and this content was analyzed using the components', stakeholders,' and objectives' perspectives separately.
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
