An Exploration of China’s Image Perception, Influencing Factors and Communication Strategies from a Latin American Perspective — An Empirical Study Based on the 2001–2023 Latin American Barometer

Abstract

The world is undergoing a great change that has not been seen in a 100 years, and the international situation and international pattern are changing profoundly. In order to promote China’s “going out” and explore China–Latin America relationship to build a better national image, this paper, based on the 2001–2023 Latin American Barometer, 2001–2023 Pew Global Attitudes Survey, China Knowledge Network database and 2001–2023 Chinese government website’s reports on Latin America, government website’s reports on Latin America and Africa, tries to discuss Latin American people’s perceptions of China’s national image. This study mainly used Octopus, SPSS and other tools to crawl and analyze the data. The study found that there is a correlation between China’s national image and its national image.