Abstract
The purpose of this paper is to see that how individuals are using their income in investing in stock market. How the interdependency exist between income and investment pattern. For achieving the objective, data was collected from 218 investors through self structured questionnaire to know the behavior of investors for using their deposable income. Chi square test was applied. It was found that interdependency exist between shares, postal savings, real estate, mutual fund, insurance and income groups. And there is no significant interdependency exist between income and investment pattern i.e. bank deposits, metal and PPF. Structured interview of 50 portfolio managers were taken to confirm and identify that which factors are influencing investors to invest their money and in which instrument. And it was found that the Investor’s family structure and social environment, low risk, long term investment, the religious and political views, past investment experiences affect investors’ investment decisions.
Published Version
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