Abstract

The tourist industry is consistent with the new development paradigm and plays a crucial role in regional economic growth. At the same time, several areas of China have developed tourism as a vital industrial pillar. Analysing and examining the elements that affect the tourist industry in this setting has significant theoretical and practical implications. The dependent variable for this study is the tourist income for Guizhou Province from 2006 to 2019. A total of Eight variables are chosen as independent variables, including the distance travelled by rail and by road, the number of civil flights, the number of travel agencies, the overall number of tourists, the disposable incomes of both urban and rural residents, the number of tertiary industry workers, and the volume of foreign direct investment. The eight independent variables are discovered to favourably impact tourist revenue through the use of factor and regression analysis. Based on the study’s findings, this article suggests that (1) crisis management should be strengthened, and tourist businesses should be advised to become more active rather than passive, (2) infrastructure development should be enhanced for supporting tourism and directing the growth of the rural tourist industry in the area, and (3) the use of digital technologies should be enhanced and the speed of building intelligent tourism should be increased.

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