Abstract

This study aims to evaluate the sustainability activities of the global airline alliances Star Alliance, SkyTeam, and OneWorld within the framework of the International Air Transport Association's (IATA) sustainability goals. Specifically, it focuses on key areas such as achieving net-zero carbon emissions by 2050, promoting new aircraft technologies, enabling greener travel (in terms of noise and air quality), enhancing energy, resource, and operational efficiency, managing cabin waste and recycling, adopting sustainable aviation fuels (SAF), and protecting biodiversity. Using a content analysis methodology, data were gathered from publicly available sources, including airline sustainability reports, annual reports, and information from the IATA website. This systematic analysis provides an objective evaluation of how well these airline alliances are aligning their strategies with IATA’s sustainability goals. The findings reveal significant disparities in the alliances’ commitments. For instance, Star Alliance and OneWorld members exhibit deficiencies in biodiversity conservation, while SkyTeam members show slower progress towards achieving the net-zero carbon emissions target. Additionally, all three alliances demonstrate varying degrees of success in adopting SAF and implementing other sustainable practices, such as waste management and the promotion of new aircraft technologies. By identifying the strengths and weaknesses across the alliances, this research offers critical insights into how the aviation sector can more effectively contribute to global sustainability efforts.

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