Abstract
Society relies on impression management, the conscious or unconscious manipulation of information to shape others' opinions of people, objects, and events. Self-presentation is vital to interpersonal interactions and personal and professional success. This abstract discusses impression management and its social implications. Social engagement often involves impression management to build a persona. A desire to advance in industries that require a specific public profile often drives this behaviour. Individuals can portray a goal-aligned image by carefully selecting facts. For job interviews, first dates, and public presentations, self-presentation methods are used to make a good impression. Organisations and corporations seeking a positive public image must understand impression management. Good impression management boosts trust, credibility, and reputation. Mishandling self-presentation can cause miscommunication, misunderstandings, and brand damage. Impression management's psychological roots and cognitive processes are examined in this abstract. It emphasises honesty in self-presentation and the duality of conscious and unconscious social techniques. Impression management affects society and our worldview. In conclusion, impression management and self-presentation are complex and prevalent in social interactions. Recognising its importance helps people and organisations navigate interpersonal communication and use perception to achieve their goals.
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