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https://doi.org/10.2139/ssrn.2419593
Copy DOIJournal: SSRN Electronic Journal | Publication Date: Apr 4, 2014 |
Citations: 4 |
Millennials, people born between about 1980 and 2000, are expected to have a major impact on the future of the world's economy and society in general. This study reports on a survey of Millennials in the United States regarding attribute dimensions of GMO foods, such as health benefits, safety, and environmental friendliness. Potential benefits of GMO foods include improving agricultural productivity, e.g. insect resistant and drought resistant crops, and alleviating world hunger, particularly in developing countries. At the same time, opponents of GMO foods are concerned about unknown consequences. Understanding the benefits and concerns of GMO foods is important for the agricultural sector and for society overall. Results of this study indicate that Millennials tend to be somewhat skeptical about GMO foods. Thus, to effectively market GMO foods, agricultural producers, distributors, and food retailers will need to provide, via corporate websites, news releases to media, and other venues, sufficient information that alleviates consumer concerns.
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