Abstract
This exploratory study in professional sports luxury suite ownership was conducted to provide professionals in suite sales and facility management an increased understanding of the characteristics of corporate luxury suite owners. The business portion of suite client lists were collected and analyzed through a collaborative effort between the Center for Sports Administration at Ohio University, the Association of Luxury Suite Directors, Full House Entertainment Database Marketing, and Turnkey Sports and Entertainment. Strategically selected professional sports franchises and venues within the top 50 media markets nationwide were invited to participate in the research by submitting their luxury suite client lists. Ultimately, 25 markets were represented in the study. The sample of suite owners (n = 2,154) was then analyzed using the master business database from infoUSA to determine the Standard Industrial Classification (SIC)/industry code, sales volume/asset size, business status, and year established of each suite client. Three hundred and forty-three SIC codes were represented by the 1,956 client matches. Overall, 39.4% of all suite owners were represented within the top 10 SIC codes with an additional 11.2% in positions 11-21. The top industry owning luxury suites was banks/ bank holding companies and the second largest SIC was attorneys/legal services. The collaborative effort between academia and industry has provided luxury suite sales professionals and facility managers important information on types and sizes of companies owning luxury suites and has given venues and franchises the ability to assess their own penetration into the top industry and size segments of suite ownership.
Published Version
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