Abstract
Rural tourism has emerged as a significant option to meet the people’s growing needs for a better life in the new era. Evaluating the competitiveness of the rural tourism industry plays a crucial role in promoting rural revitalization. This article is based on a modified Porter’s diamond model. This study focuses on representative rural tourism demonstration areas in the upper, middle, and lower reaches of the Yangtze River Economic Belt, specifically Wenjiang District in Chengdu, Huangpi District in Wuhan, and Jiangning District in Nanjing. The Delphi method and the Analytic Hierarchy Process were employed to construct a competitiveness evaluation index system for rural tourism and to assign weights. This article evaluates and compares the competitiveness of the rural tourism industry in the case study regions. This research reveals that the competitiveness of the rural tourism industry in the Yangtze River Economic Belt exhibits a pattern of strong competitiveness in the middle reaches, weaker competitiveness in the upper reaches, and moderate competitiveness in the lower reaches. These differences are significantly influenced by the region’s tourism resource endowments, tourism infrastructure, and market scale. Huangpi District demonstrates strong competitiveness in its rural tourism industry. This strength is attributed to its well-developed rural tourism supply system. Jiangning District has moderate competitiveness in its rural tourism industry. This is supported by a strong market demand and a relatively complete tourism support system. Wenjiang District shows weaker competitiveness in its rural tourism industry. This weakness results from a fragile rural tourism supply system and a sluggish market demand. This article concludes with recommendations for enhancing the competitiveness of rural tourism in the Yangtze River Economic Belt.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call