An Evaluation of Customer Awareness towards Green Banking Practices of State Bank of India

Abstract

The successful implementation of green banking initiatives depends upon the awareness regarding the green banking initiatives. The present study is an attempt to take review of customer awareness towards green banking initiatives undertaken by the State Bank of India in Western Maharashtra. The study is explorative and mainly based on primary data collected with the help of structured questionnaire. The study is restricted to the State Bank of India. The 30 branches of SBI from the four districts – Kolhapur, Satara, Sangali and Solapur were selected for the study. 10 customers from each selected branch of the SBI were contacted and the necessary data was collected. The data collected was analyzed using the appropriate statistical tools. While analyzing the customer awareness the influence of the factors like gender, age, education, occupation etc. were taken into consideration. It is revealed from the study that nearly 32 percent of bank customers’ in the study area are aware about all 14 initiatives undertaken by the SBI. Based on this study it is suggested that the banks have to utilize all available options for creating awareness among customers regarding green banking initiatives.