Abstract

The development of geometric modelling technologies and web technologies provides the ability to present a virtual 3D product in a mass customization (MC) toolkit. Compared with 2D graphic toolkits, 3D toolkit design requires better consideration of individual customer needs, consumer and toolkit interaction, and also a means of integrating with the underlying technical infrastructure. However, there is currently no widely accepted model or criteria to regulate and evaluate 3D MC toolkit design. Given these considerations, in this paper we provide an evaluation model for web-based 3D toolkits and a heuristic evaluation of two representative commercial web-based 3D toolkits. The evaluation results indicate the usefulness and effectiveness of the model as a scale for evaluating 3D toolkits. It also reveals that despite a fair amount of effort that has been devoted to theoretical research, current 3D toolkits are still at an early development stage. We therefore conclude this paper by identifying and encouraging further topics and questions as directions for future research.

Highlights

  • The key significance of mass customization (MC) is to provide personalized service and products to meet each consumer’s needs and desires [7, 29, 37]

  • We have provided an overview of existing studies in MC toolkit design, giving particular focus to online 3D MC toolkits and the consumers’ interactions with the toolkits

  • We have proposed an evaluation model, which attempts to provide a comprehensive understanding of 3D toolkit design from four aspects: consumer, solution space, consumer-toolkit interaction and technological support

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Summary

Introduction

The key significance of mass customization (MC) is to provide personalized service and products to meet each consumer’s needs and desires [7, 29, 37]. Consumers are allowed to take part in activities and processes which used to. Toolkits have been widely used in industry as a medium between consumers and manufacturers. High-speed Internet and sophisticated web browsers facilitate the efficiency of developing customized products, most toolkits nowadays are computer-based and especially web-based. They allow consumers to design their own products or service by trial-and-error experimentation and deliver immediate feedback of the potential outcome of their design ideas [17, 29, 34]

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