Abstract
Mass customization (MC) allows consumers to design their own products or services through online MC toolkits. The application of geometric modeling through modern web-browsers allows for the presentation of a virtual 3D product, resulting in a number of commercial 3D MC sites. To gain a deeper understanding of the toolkits that drive these sites, this article provides a comprehensive investigation into web-based toolkit design. Based on this review, an evaluation model for 3D MC toolkits is proposed that considers four aspects: Individual Differences, Solution Space, Interaction Design and Enabling Technologies. This leads to a follow-up article that applies the 3D toolkit evaluation model to assess commercial 3D toolkits which are available on the current market.
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