An Empirical Study on the Tourist and Local People Perspectives of Destination Competitiveness for Rural Tourism

Abstract

This paper attempts to probe the impact of marketing of rural tourism in Kuala Selangor, rural tourism can help in shaping our society. It can have both positive and negative impacts on rural tourism as well as village communities. There is a scope of rural tourism in Kuala Selangor. The government should encourage private enterprises such as the villager community itself to promote tourism in rural areas. For developing the rural tourism, we need to understand the rural environment, demography, socio culture, economic and political background of the place. How we can involve the rural people to enhance their socio-economic condition. To develop a strategic marketing plan for rural tourism. This also to ensure the economic for the community inside the Kuala Selangor is going well when they promote their Village to tourist. We must understand the target customer needs and wants and how to match it with our rural infrastructure. Rural tourism can develop a win-win situation for both the rural and tourist communities.