Abstract
Crowdfunding (CF) is an Internet-based way of financing. It is important to understand what drives people to fund these CF projects. Customer delivered value theory is employed to perform qualitative analysis via a binary logistic regression model. Drawing on a dataset of 6402 projects, this paper offers a description of the underlying dynamics of success and failure among crowd-funded ventures. It suggests that the total customer value is associated with the success of crowd-funding efforts while the total customer cost has no obvious impact on their successful fundraising. These results offer suggestions for both funders and investors.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: DEStech Transactions on Engineering and Technology Research
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.