An empirical study on how emotion affects the probability of replies based BERT

Abstract

The rapid development of the internet, social media, and online forums have become crucial platforms for people to express their views and emotions. Comments are not only a way for users to express their opinions but also play a vital role in promoting discussions and interactions between users, significantly influencing public opinion. This paper aims to explore the impact of emotions on the likelihood of comments receiving replies, deepening the understanding of the role of emotional factors in interactions on social media and online forums. Through large-scale model training and pipeline parallel computation, this paper employs the Bidirectional Encoder Representations from Transformers (BERT) model for learning and prediction, enhancing accuracy and efficiency. The experimental results show that the response rate of negative emotional comments is about 27%, while the response rate of positive emotional comments is about 18%. It means that the comments with negative emotions are more likely to receive replies than those with positive emotions.