Abstract
In a country like India, which has rich cultural heritage, the evolution of handicrafts industry started even before the modern industries could be born. In the discussed paper, We have tried to identify, understand and analyze the handicrafts market of Ranchi, the capital of the mineral rich state of Jharkhand. We have conducted empirical study on the local market by use of interview method through the use of questionnaires. The sample size selected was around 50 % (60 samples) of the total number of shops in the Ranchi market. The aim of the paper is to encourage the people, individuals and the concerned government bodies to support the existence and sustenance of the handicrafts.
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