An empirical research on consumer online buying behaviour during the COVID-19 pandemic

Abstract

The extraordinary episode of the 2019 novel Corona-virus named as COVID-19 by the World Health Organization (WHO) has put various governments around the globe in a shaky position. The shortage of health care facilities to bear the COVID-19 has forced the countries to go with the hand of complete or partial lock down. According to the World Health Organization (WHO) report 32.6 million cases has been recorded as on 26 September 2020. Corona-virus have its major influence on consumer buying behaviour which is going to change the consumers’ future hopping habits. This article highlights the change in consumer behaviour from physical store to online shopping. The present study was conducted during the month of July- August 2020, where questionnaires’ are formed and data collected using Google forms. Analysis of the data is made through Simple percentage method, ANOVA test, Chi square test and ranking method. After analysis it found that the majority holding 21-30 age group of customers prefer shopping while free shipping and their cart behaviour is also analysed for the same.