Abstract
Abstract Our basic objective in this paper is to identify a relationship among services, technology level, and service innovation activities using service science approach. The empirical tests are two-fold: first, to find out a difference in the level of service innovations, depending on the service levels and vice versa; second, to investigate the relationship between technology level and service activities and between technology level and service innovation activities. The results of the study are as followed: (1) Service innovation activities are different depending on service activities. (2) Service activities are different depending on service innovation activities. (3) Differences between technology level and service activities and between technology level and service innovation activities do not exist. These findings have implications for both research and practice. Key Words : Service Science, Service Dominant Logic, Service Innovation, Innovation, Path Dependency, Innovator's Dilemma
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