An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces

Rajibul Hasan, Dan Petrovici + Show 1 more

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https://doi.org/10.1177/0743915618813348

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Journal: Journal of Public Policy & Marketing	Publication Date: Jan 1, 2019
Citations: 28

Abstract

An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces

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