Abstract
Article history: Received December 25, 2011 Received in Revised form March, 25, 2012 Accepted 24 April 2012 Available online April 3
Highlights
A decade after the introduction of the first commercial Internet sites, e-commerce is still captivating both university researchers, as well as business communities (Bergeron, 2001; Ngai & Walt, 2002; Cyr et al, 2005)
There are four contextual factors, which contribute in adoption of Electronic Banking including goals, strategies, culture and common norms
By studying the mentioned factors, we have realized that contextual factors plays important role on adoption of electronic Banking by employee and the behavioral and structural factors have minor impacts
Summary
A decade after the introduction of the first commercial Internet sites, e-commerce is still captivating both university researchers, as well as business communities (Bergeron, 2001; Ngai & Walt, 2002; Cyr et al, 2005). Financial institutions innovate continuously and update their marketing strategies to closely meet the desires and demands of their customers in a safe and confidential environment. These institutions must, on the one hand, equip themselves with cutting edge technologies to adapt, and, on the other hand, bring forward plans for a relationship-oriented marketing strategy. The development of the concept of electronic financial services is commonly known as "E-banking" This umbrella term embodies different services, such as common automatic teller machine (ATM) services, telephone banking, direct deposit, automatic bill payment (A'BP), the use of debit cards, Internet banking and computer banking (PC banking), etc. The use of E-banking technologies has grown rapidly in industrial markets like the USA (ABA Banking Journal, 2001)
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