An Economic Analysis of Marketing of Eggs in Anand District of Gujarat

Abstract

The present investigation was undertaken to study patterns and practices of marketing, price spread, and constraints faced by egg growers in Anand District of Gujarat. The data were the principal and dominant Channel of marketing for egg. The Producer's share in consumer's price was the highest in Channel-III (85.29 percent) followed by Channel-II (78.00 percent), Channel-I (76.63 percent). Marketing efficiency was highest in Channel-III (5.80) as compared to Channel-I (3.28) and Channel-II (3.55). The most crucial marketing constraints of selected poultry farmers were high price fluctuation, the low wholesale price of an egg, lack of grading, and lack of co-operative market facilities. An effective co-operative system can be introduced in the marketing of eggs, which would increase the Producer's share in collected from 80 poultry farms during 2018-19. The three marketing channels were identified in the movement of eggs The total number of marketed eggs was about 73 crore. Out of total marketed eggs, 90.18, 9.26 and . 0.56 percent of eggs were marketed through Channel-I, II, and III, respectively. Thus, producers to distant wholesalers to retailers to consumers were the consumer's price.