Abstract
The study of East Asia has generally focused on its national development experience with emphasis given to industrial urban-based growth. However, the region has also been credited for impressive rural growth due to the Northeast Asian land reform and overall investment for a Green Revolution by states. Less emphasis has been given to a comparative exploration of different rural development programs that existed. Studies on rural development programs within the region have been diverse with case-specific perspectives, rather than in accordance with a unified conceptualization of what it means to have successful rural development. This article attempts to address that gap by evaluating two cases, the South Korean Saemaul Undong and the Malaysian Federal Land Development Authority (FELDA). It applies three different development perspectives; the neoliberal approach, the developmental state approach, and the humancentered approach, to determine the degree to which these programs can be considered successful. An East Asian conceptualization of successful rural development is identified based on an emphasis on government capacity, grassroots participation, a shared mentality for national development and a prioritization on building human capital.
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