Abstract
The article explores the issue of the function of shopping centres, in particular the analysis of the impact of their presence on society and the local development of cities and regions. Regarding the empirical aspect, the examples of Poznań (Poland) and Varna (Bulgaria) will be presented. As a result of similar socio‑economic conditions and joining the European Union at almost the same moment, all comparative studies reflecting preferences and market reactions seem both viable and interesting. In addition, the two cities chosen for the studies occupy a similar place in the hierarchy of the settlement network in their countries. They are large, well‑developed centres that attract the attention of investors from various segments of the real estate market. The research is part of the modelling of preferences of shopping centre customers areas, which in particular supports the investment decisions of developers operating in the analysed real estate market, and at the same time permits a diagnosis of social satisfaction. A derivative of the research is also the reconstruction of the effects of the functioning of large‑scale shopping malls in two Central‑Eastern European countries.
Highlights
The development of commerce in Bulgaria and Poland is currently experiencing dynamic growth thanks to privatization and private entrepreneurial initiatives
The research is part of the modelling of preferences of shopping centre customers areas, which in particular supports the investment decisions of developers operating in the analysed real estate market, and at the same time permits a diagnosis of social satisfaction
The number of responses received in Poznań before the shopping centre was built were 129, as they were collected in the beginning of August and September 2016
Summary
The development of commerce in Bulgaria and Poland is currently experiencing dynamic growth thanks to privatization and private entrepreneurial initiatives. In the states of Western Europe over the last thirty years, there has been a decrease in the number of retail establishments due to an increase in retail space. This constitutes an increase in total square metres and subsequently expands the retail space of the establishments. This has been accomplished due to the rapid and lasting processes of the consolidation and concentration of the commercial network. Primarily large convenience stores, shopping centres and complexes have been built [1] This process is more clearly discernible in Bulgaria and Poland over the span of the last 10 years. The trend points towards a centralization of trade in food and non‐food products, catering and recreational establishments and the services sector, all of them featuring in shopping centres known as “malls”
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