Abstract
This research offers a theoretical model to measure the impact of social media usage on social capital in the agricultural system of China. Furthermore, this research also investigates the relationship between agricultural policies related to entrepreneurship training and social media usage. A total of 589 questionnaires were distributed in the training courses of Fujian Agricultural Vocational Technology College, and, Fuzhou, Quanzhou, Jianning, and Liancheng counties and cities in Fujian during winter and summer vacations to target new vocational farmers. The results show that social use, hedonic use, and cognitive use of social media significantly impacted both bridging and bonding social capital. Furthermore, the results of the study suggest that entrepreneurs who have participated in the training have significantly higher levels of social use and cognitive use than those who have not been trained. The findings of this paper have implications for the digital transformation by agricultural entrepreneurs in recognition of the role of sustainable education and learning in entrepreneurial activities and the utilization of social and cognitive functions of social media to acquire and accumulate social capital and provide support for sustainable agriculture and rural development. Furthermore, the concepts of sustainability-driven agriculture in the digital transformational framework were also studied and it was indicated that transformed agriculture can effectively deal with the present challenges.
Highlights
To successfully overcome the issues and attain the objectives related to the ideas of sustainable advancement, businesses and disruptors across the globe should recognize the crucial drivers of digital transformation that can influence businesses and industries (Lammers et al, 2018)
The usage of digital technology could have an advantage to the marginalization of the knowledge of agricultural business and and create separation between agriculture and farmers that create issues related to the tradition of the conventional agricultural culture
Digitization frequently includes the usage of huge volumes of data
Summary
To successfully overcome the issues and attain the objectives related to the ideas of sustainable advancement, businesses and disruptors across the globe should recognize the crucial drivers of digital transformation that can influence businesses and industries (Lammers et al, 2018). Digital transformation empowers the continuance of the growth of the economic and human social development of countries. This enhances the quality of life of people that is attained by the impartial allocation of all benefits, safeguard from unavoidable adverse impacts, and guaranteeing the development of the abilities of all the country’s residents. Agriculture, innovation, services, Social Media Usage Patterns and industry, powered by digital technologies, are revealed as four vital elements of economic growth worldwide. Agriculture is viewed as an important component of the value chains, offering valuable services to humanity, safeguarding food safety measures, strengthening and improving countries’ financial systems, and its expansion concentrates on social, environmental, and economic sustainability (Hrustek, 2020). Under the public health issues produced by the COVID-19 pandemic, digital agriculture has aided emerging economies to survive the pandemic’s unfavorable impacts on supply chains and food production (Xie et al, 2021)
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