Abstract
In recent years, governments, public institutions, and local communities have devoted growing attention to the identification of promising strategies for the preservation and valorization of cultural heritage assets. Decisions on the management of cultural heritage assets based on multiple, often conflicting, criteria and on the stakes of various, and potentially non-consensual actors and stakeholders. In this context, in which the trade-offs between the preservation of assets historical symbolic values and the adaptation to alternative and economically profitable uses play a key role in investment decisions, multi-criteria analyses provide robust theoretical and methodological frameworks to support decision-makers in the design and implementation of adaptive reuse strategies for cultural heritage and public real estate assets. In this paper, we provide a multi-criteria decision aiding approach for ranking valorization strategies of cultural heritage assets aimed at promoting their restoration and conservation, as well as at creating cultural and economic benefits. In detail, we present a novel application of the A’WOT analysis to support the design and implementation of alternative management strategies of abandoned cultural heritage assets. The paper focuses on the potential reuse and management of four historical farmhouses (Cascina Mandria, Cascina Lavanderia, Cascina Gozzani, and Cascina Ortovalle) located in the Agliè Castle estate, one of the Residences of the Royal House of Savoy, currently listed in the UNESCO World Heritage Sites.
Highlights
The problems in the context of cultural heritage conservation and valorization refer to multi-faceted issues described by several dimensions, such as historic and artistic values, economic constraints, technical aspects, and a plurality of actors and stakeholders who play important roles in the decisional arena
There are two categories of non-market valuation methods: Stated Preferences methods, such as Contingent Valuation Method or Choice Experiments, which estimate the value individuals place on public goods by means of direct elicitation queries in terms of Willingness To Pay [10], and Revealed Preferences methods, such as Travel Cost Method or Hedonic Models, which infer values from individual choices within real markets [11]
With reference to the context under investigation, it has to be noticed that heritage economics established as an area of analysis for the valuation of benefits provided by cultural heritage projects and different applications exist with reference both to Stated Preference and Revealed Preferences Methods [12,13,14,15]
Summary
The problems in the context of cultural heritage conservation and valorization refer to multi-faceted issues described by several dimensions, such as historic and artistic values, economic constraints, technical aspects, and a plurality of actors and stakeholders who play important roles in the decisional arena. With reference to the context under investigation, it has to be noticed that heritage economics established as an area of analysis for the valuation of benefits provided by cultural heritage projects and different applications exist with reference both to Stated Preference and Revealed Preferences Methods [12,13,14,15] Regarding multicriteria evaluation, these methods are used to make a comparative assessment of alternative projects or heterogeneous measures and they allow several criteria to be taken into account simultaneously, considering the opinions of the different stakeholders involved in the decision-making process [16]. It describes the structuring of the decision problem thought the SWOT matrix and the evaluation procedure implemented to identify priorities of SWOT categories and factors and the final ranking of alternatives.
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